I work in communications and can attest to the power of a carefully crafted message.
Moschino put out their Spring / Summer 2015 collection and I was immediately drawn to the following bag – see image below.
If you know me, I only do black. Black nails, black clothes, black car, black on black everything.
Would I realistically wear this bag? My best friend told me no.
Would my husband appreciate me dropping over $800 on a PVC bag? Probably not.
What is it about the bag? The Mattel font.
Duh.
I don’t have kids nor do I have kids in my life who play with Barbies.
So it’s been awhile since I’ve been exposed to the Barbie type font.
But it still resonates with me.
It’s light. It’s fun. It’s fresh. It makes me think of those long summer days where I would play in my grandparents backyard, Barbies in tow.
So I suppose you can say the Moschino bag, to me, represents a form of escapism.
As my friend Tom Asacker affirms: we don’t remember the intricacies of messages. Rather, we remember the way messages (and in this case font type) make us feel.
Not rocket science.
But then again, we do appreciate escaping from time to time. Moschino, thanks for letting me enjoy the magic I once did when I was 6. Even if was for just a few minutes.
Ok – maybe an hour. I tried matching the pink bag with my black wardrobe.
Didn’t work out in the end, though.
Follow Elena on Twitter: @4epicomm
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